BUILDING TECHNOLOGY TO EMPOWER NEW MOMS
a startup finds their story
Lilu’s passion for creating innovative technology for women is contagious. Their inspirational story served as the backdrop for one of Theory’s most impactful brand strategy sessions to date. The Theory Team worked alongside Lilu to help distil a complex offering into a simple story and vision communicated across on their Kickstarter page, marketing content, pitch, and even Shark Tank.