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      <image:caption>We built Theory to serve the needs of growing companies, prioritizing collaboration and speed. Our methodologies are standardized, and we always work on a project basis in the following recommended order.</image:caption>
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    <lastmod>2020-05-11</lastmod>
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      <image:title>Theory Live - “The coronavirus pandemic was the catalyst that drove our team to innovate beyond the existing branding model. We wanted to create something based on our core values of generosity, collaboration, and transparency, and the best way to achieve that is to invite participation from the public into our branding process. We’re committed to showing marketers everywhere that creative momentum can and must continue in these unpredictable times, and the best way we know how to do that is by trying something completely new and reimagining how brands are built in the first place.”</image:title>
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      <image:caption>Our flagship offering is a two-part workshop to co-create a differentiated and engaging brand concept, identity, and messaging strategy. The result is a brand book that can be used as the starting point for creating company communication – from advertising and packaging to pitching and articulating a tagline. Now offered virtually!</image:caption>
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      <image:caption>Finding the right price for your customers is one of the most important business decisions that growing companies make. Finding the right price can be 4x more cost effective than channel optimization, and companies that do not use data-informed pricing strategies leave up to 15% of revenue on the table. We use a standardized mixed-methods approach for discovering and validating the an optimal price for your offering.</image:caption>
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